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Our mission is "to enter into the heart of every Yamamay woman" by making the store an emotional and engaging environment, a parallel world where the consumer can fully benefit from our products’ excellent quality/price ratio.

Our success guarantees success for the franchisees: the brand's preeminence creates value for all commercial partners involved, inspiring an intense sense of belonging and enabling the strength of the group and the brand to be communicated to public and competitors alike.

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