ActiveThe brand with the crisp white design and the simple blue logo known in Austria as well as anyone. For the past 13 years, the brand stands for quality products at discount prices. In the beginning, 40 products from the basic food area, there are now more than 320 products of daily use of dairy products, fruit and vegetables to pet food and toiletries. This unbeatable price-performance ratio is certainly a major reason why any Austrians clever (r) at least once a month placed in the cart. A supported brand awareness of 97% makes clever (r) also by far the clear No. 1 brands in Austria.