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ARGENTOVIVO is an Italian luxury-brand established in 1957 by two well-known fashion businessmen - Giorgio Giuliani and Giuseppe Pettazzoni. Hollywood divas and starlets immediately appreciated seductive lingerie. Later the range of products was expanded to swimwear, beachwear and hosiery. Collaboration with famous designers and celebrities is regular practice for the creation of new collections of the brand. Among them super-model Elle Macpherson and fashion designer Mariella Burani who were involved in creation of the latest collection. Due to such partnership shoppers have the opportunity of getting products from their favourite stars and couturiers. There are more than 3,000 sales outlets around the world in the most popular shopping malls: Paris - in the Galeries Lafayette, London - in Harrods, Milan - in La Rinascente Duomo, Barcelona - in the Corte Ingles, Abu Dhabi - in Marina Mall etc.