ActiveIDER company , a creation of the Bourtzoglou family, was founded in 1964 as a small family business. In 1976 it grew into an anonymous industrial company and in the '90s, having acquired expertise through collaborations with famous Italian factories, rhrough innovations in all areas, it managed to come to the forefront of the business field.In the early '00s the company expanded its product range with quality seamless underwear and socks for men and women, always in line with European fashion trends and the best possible value for money.As a result of the quality of materials, design details that make a difference and constant quality checks, IDER is for years considered to be a market leader in its field. The company aims to offer up to date high quality products, ideal for the Greek consumer, since they meet their specific and individual needs in sizes, colors and fit, always in line with the international trends. The enduring confidence of generations of Greek women in our brand is the best proof of the company's success.The CompanyIDER. A Greek success story lasting more than four decades and a name that has become synonymous with high quality, good taste, attention to detail and very good prices, for generations of women.The history of our company is directly associated with the evolution of fashion, technology and women's position in society. As perceptions, trends and fashion have changed in recent decades and as technology has advanced in many and complex ways allowing us to design and produce more sophisticated products, so did our company evolve and will keep evolving in time. The VisionAt IDER we are dedicated in creating and providing consumers with exceptional quality products from the finest materials driven always by our commitment to quality, comfort and the aesthetic pleasure of the consumer. And all of that at a great price too!An up to date company exists to reflect the needs of target consumers. The progress of IDER is connected with the progress of contemporary Greek women, offering exactly what they need every moment. High quality materials, modern packaging, cutting-edge technology, procedures friendly to humans and the environment are the basis of our production. But the true core of our business is the satisfaction of the senses that every woman feels when in contact with our products.Our vision is the sensibility, care and attention to detail that we apply at each stage of production to be reflected in every movement of the consumers within its daily lives, as self-confidence, while demonstrating devotion to femininity, elegance and fashion.PremisesToday, premises are located in Agios Stefanos near Athens. The production line is equipped with high tech specialized equipment manufactured in Italy, and there is storage space to accommodate all the stages of production. The management headquarters are located in the same building. The new generation of the family has taken over the business and with renewed enthusiasm, they continue, with the same passion and attention to detail, to offer innovative services and products.